Custom Web Development Process – WaxWorks
Wax uses a custom web development process called WaxWorks to develop and implement intuitive, functional – not to mention beautiful – websites that are based on commercially available content management systems. We follow this carefully honed six-step plan:
Step 1: Analyze
Using such tools as Google Analytics, WebTrends and other reporting platforms, Wax examines your current site to determine what works and what doesn’t. We look where users go and how they use the site to gain insight into the metrics that will lead us to develop the best possible user experience.
Step 2: Strategize
Wax sits down with you to discuss branding and marketing objectives, other marketing initiatives and materials, and the existing website to determine what belongs on the new site. We work with you to evaluate what content can be repurposed and what must be developed. We also collaborate on the creation of landing pages and other navigational structure matters.
Step 3: Conceptualize
Wax engages our design and content teams to put images and words together. Our web gurus draw out site maps and create wireframes based on the creative vision. We develop navigation to streamline processes, tasks and deliverables.
Step 4: Monetize
Wax analyzes how the new site design can grow your business. Which areas will benefit most? Which pages can drive new or additional revenue streams? We focus on those areas that will quickly demonstrate ROI and develop a site evolution strategy to meet future needs.
Step 5: Optimize
Wax builds the website according to web design best practices, testing site structure and functionality with internal and external customers. We devise a launch campaign to make sure that existing and new customers and the community know about your site’s new look and feel.
Step 6: Actualize
Wax’s work is not done once your website goes live. We monitor user behavior, then adjust content and tweak features to best meet users’ needs. Only when the site performs to our demanding expectations is it ready to be handed over to you.
Learn more about Wax’s custom web development services. Call 866-791-3957 or e-mail Rick Gramatges, our Director of Information Services.
