Photography and Social Media Insights – January 2010 Wax Paper eNewsletter

It's easy to jump into the Twitter stream for your business. Here are some guidelines.

Don't barrage your followers with streams of Tweets about stories you didn’t bother to read. And never retweet without checking the link first to make sure it’s correct.

Social media e-mail marketing custom branding story! http://ow.ly/VP1W

Don’t retweet anything that looks like this—it’s spam:

OMG click here for pictures: I can’t believe it’s you LOLZ http://ow.ly/VP3g

Do use Twitter shorthand to get more meat in your Tweet.

No:
Tonight we’re having a Tweetup and raffle for all South Florida marketing colleagues at the lobby bar of the National Hotel in Miami Beach at 7:30pm after work http://ow.ly/VP3J
Yes:
Tweetup & raffle 2nite 4 SoFla mkt colleagues in lobby bar at Natl Hotel MB 7:30pm Free drinks + Guest speaker Oprah http://ow.ly/VP3J

How Strong Is Your LinkedIn Presence?

Social media is sexy right now, but in the hierarchy of hot, LinkedIn is Ben Stein to Twitter’s Angelina Jolie. But that doesn’t mean you or your company should disregard one of the oldest and most powerful social media sites on the web.
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