Social Media: The Digital Echo for Your Brand

Ask anyone who has a profile on Facebook, Twitter, LinkedIn or any other social media site what social media means to them and you’re likely to get answers that all add up to something like “Social media connects me to other people online.” For individuals and businesses, the answer is almost that simple.

Social media is an echo

Think of a crowd at a football game doing the wave. Would you do the wave in a grocery checkout line and expect the impatient shoppers behind you to throw their hands up? Unless everyone were getting free groceries, probably not. But in the right place, at the right time, your message has the power to resonate and replicate because it’s relevant.

That’s one of the benefits of social media for business: Social media platforms turn an event or campaign into a quick message that grows into conversations among target audience members and then beyond for even more exposure and recognition. read more...

 

 

 

2010 Marketing Challenges

We want to get a pulse on your anticipated marketing challenges for 2010. Take this quick poll, and we'll address your biggest concerns in upcoming issues of Wax Paper and future Wax webinars. read more...