Why White Space Is So Important in Business Communication
Have you ever been in an overcrowded elevator and felt claustrophobic as people pushed their way in, floor by floor?

Designs that cram too much text and graphics onto a page are no different. Readers feel uncomfortable and intimidated because the page looks cramped and hard to read. Key information may be hard to locate. Readers are overwhelmed and they miss your important message.

White space gives your design breathing room.

The term white space refers to areas in design layout that are not occupied by text, images or other visible page elements. How much white space you use, and how you use it, are important factors affecting an article’s readability and legibility. It provides visual breathing room for the eye. read more ...

 

 

 

Summer Award Sizzle
Summer proved to be a stellar award season for Wax clients, whose work snared the attention of industry leaders. read more ...