Keyword research should be a part of every digital marketing plan. Keywords continue to be integral to page rank and other factors that can decide whether your content sinks or swims. There’s more to keyword research than using an online tool and then creating content around that keyword (or keywords).
When you’re looking for potential keywords to use, avoid these mistakes that could hinder your progress:
Focusing on one keyword
Remember: You are not writing for robots. While you should keep search engines in mind while writing, you’re ultimately writing for real humans. By wrapping your content around just one keyword, you run the risk of sounding robotic and producing copy that doesn’t provide any value. Instead, use a variety of keywords within your text to make it more natural sounding – don’t stick to just one.
Not testing your keywords
Search engine marketing is always changing. That’s why testing is so important. Before committing to keywords, try them out. Start producing a little bit of content around those keywords and see if you get any traction.
Organizations often make the mistake of putting all their eggs in one basket, which can be especially bad for startups and smaller companies. SEO is a long-term strategy, but if the writing’s on the wall, move on to other keywords.
Not being a stickler for grammar
A letter can make all the difference in your keyword research. And the letter that often creates issues for marketers is “s.” Deciding on whether you should go after a singular or plural version can make a difference in your traffic. While Google does take into account both versions, optimizing for one over the other can move you a position or two for a search – which can make a world of difference in sales.
Want more keyword help? Talk to the experts at Wax Custom Communications. Call 305-350-5700 or visit waxcom.com to get started.
