Like the health care industry, ad agencies are moving glacially when it comes to capitalizing on new media. A recent article posted on adweek.com highlights findings from a study conducted by ad agency consultants RSW/US and Second Wind. According to an adage.com post, a 188,700-person reduction in manpower within the industry since the recession began can definitely be attributed to deficient efforts online.
Some quick pickups from the study: 75% of the 212 responding agency leaders are on LinkedIn, 66% are on Facebook and 56% are on Twitter. But only 4% use social media for business prospecting.
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