Ever notice how some healthcare organizations seem to effortlessly attract new patients while others struggle to fill their waiting rooms? The secret isn’t just providing excellent care – it’s about making sure potential patients know about it through smart advertising.
Here are 10 advertising strategies that will change the game for your healthcare organization’s patient acquisition and retention:
1. Invest in High-Quality Website
A stunning website is your virtual front door! Wow potential patients with a sleek, mobile-friendly design that makes booking appointments as easy as swiping right. Your website’s first impression and usability could be the difference between a full schedule and empty waiting rooms.
2. Patient Journey Videos
Showcase real patients sharing their positive experiences from first appointment to recovery. These authentic stories build trust and help potential patients envision themselves in your care.
3. Geo-Targeted Mobile Ads
Use location-based advertising to reach people when they’re near your facility or even your competitors’. Send special offers for first-time appointments directly to their phones when they’re most likely to act.
4. Health Screening Event Campaigns
Host and promote free screening events for common conditions. These events generate immediate appointments while positioning your organization as prevention-focused and community-minded.
5. Educational Social Media Series
There’s so much you can do when it comes to social media. From creating bite-sized health tips and myth-busting content that addresses common concerns, to letting your followers know when you’ve added a new provider to the practice. Consistent, valuable information establishes your providers as accessible experts in their field.
6. Patient Reviews Spotlight
According to the American Medical Association, 94% of patients use online reviews to evaluate providers, and those reviews play an outsized role in their impressions of a practice. So, if you’re not yet promoting genuine patient reviews and testimonials across advertising channels, you need to get on board.
7. “Meet Your Provider” Campaigns
Humanize your doctors and staff through short, engaging video profiles that highlight both professional credentials and personality. Patients choose providers they feel they can connect with.
8. Symptom-Based Paid Search Campaigns
Optimize digital ads around specific symptoms people search for online. When someone searches “persistent headache causes,” your neurology department’s ad can (and should,) appear with a clear call to action.
9. Community Events and Wellness Challenge Sponsorships
Hosting local events and workshops puts your practice on the community’s radar and can help attract new patients. Branded fitness or wellness challenges engage the community and generate positive brand associations. Plus, the participants become natural brand ambassadors.
10. Smart Retargeting Campaigns
Implement sophisticated retargeting ads that follow visitors around the internet and provide increasingly valuable information based on the pages they viewed on your site. This strategy makes your practice visible and helps convert interested leads into patients.
Get the Experts on Your Side
Ready to implement these strategies but not sure where to start? That’s where WAX comes in. Our team specializes in helping healthcare organizations measure results and continuously refine their advertising approach based on what resonates with your specific patient demographics.
Let’s discuss how WAX can put these ideas into action so you can grow your patient base.
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