It’s a fallacy that physician referrals come via the golf club and lunchroom connections. That might have been par for the course in decades past, but now referrals are gained through focused strategies based on professional relationships. Providers make dozens of referrals each week as part of everyday patient care,...
4 Things You Can Learn From Facebook Analytics
“In these days of cool reflection,” sang Freddie Mercury in Queen’s 1995 hit Heaven for Everyone. Back then, he had no idea how relevant the concept of reflection would become in the form of analytics. Facebook, in particular, uses analytics to deliver valuable insights. It’s one thing to know how...
How Loyal is Your Audience? 3 Tips to Engage and Keep Healthcare Consumers
It’s not what you do that counts, but how you do it. Since 2013, healthcare providers have been required to reduce readmission rates through improved health of their patients. A study by Accenture shows that the more time practitioners spend with patients, the better their response to both treatment and...