Working with an experienced agency can make a tremendous difference to your healthcare marketing program. As with everything in life, however, it takes two to tango. These tips will help you get the most out of the agreement and forge a strong business relationship with your marketing partner that benefits your...
Your ROI: Measuring Success Isn’t as Easy as You Think
Measuring the success of your marketing program sounds like it should be simple, right? After all, it depends on whether you’re increasing sales revenue or not! Sadly, it’s not that easy. There are several reasons for that: Timing - When you measure your marketing is vital, because the dollars you...
How Changing Digital Strategies Impact Healthcare Marketing
With the digital revolution knocking at their door, healthcare marketers find themselves between a rock and a hard place. Because of HIPAA regulations and FDA restrictions, it’s challenging to embrace online opportunities to their full potential. All the same, it’s impossible to ignore how changing strategies are impacting healthcare marketing,...