Breathtaking logo heard round the world

Around our watercooler – uh, espresso machine – we’ve shared our opinions of the ubiquitous (and mega-million-dollar) Pepsi logo. Shameless Obama campaign ripoff or dazzling new cola beverage icon?  The consensus here: no one is impressed with this logo. But we’re all in awe of the detailed rationale behind it … unless it was a brilliant hoax, in which case we’re even more impressed. And so is the rest of the world.

Whew. Time to pop open a Coke.

– Gretchen Schmidt

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