Around our watercooler – uh, espresso machine – we’ve shared our opinions of the ubiquitous (and mega-million-dollar) Pepsi logo. Shameless Obama campaign ripoff or dazzling new cola beverage icon? The consensus here: no one is impressed with this logo. But we’re all in awe of the detailed rationale behind it … unless it was a brilliant hoax, in which case we’re even more impressed. And so is the rest of the world.
Whew. Time to pop open a Coke.
– Gretchen Schmidt