Did you know that 49 percent of businesses – including those in healthcare – have never updated their business listings online? That’s a pretty big number.
In today’s digital world, it’s not enough to just update your usual social networks like Facebook, Twitter and LinkedIn. You also need to consider local directory sites such as Google My Business, Yelp, Angie’s List and SuperPages as well as healthcare-specific directories such as Vitals and Healthgrades.
Simply put, if your online information is wrong on these popular local directory sites, potential patients won’t be able find your business, phone number and website. Not only will you lose out on a patient, but your competition will also gain one.
Most top local directory websites offer a free version of their listings where you can include your contact information, office hours, photos and logo. Many also offer enhanced listings with additional benefits such as a place to offer coupons or upload videos.
So how do you update your local directory listings? Here are the steps:
Claim Your Business
Claiming your business means going to the specific directory website and doing a search for your business. If your facility comes up, there should be a button or link that lets you claim ownership of the listing. Clicking that object should trigger a verification process.
Only business owners or an authorized representative can claim a listing. Before you can update a listing, the directory website will typically ask you to verify ownership; they want to make sure you aren’t the competition or a robot.
Verification processes differ, but they usually involve either sending a postcard with a confirmation code to the location or a quick phone call. Regardless of which verification process the site uses, make sure you go through every step. Otherwise, you won’t be able to proceed.
Add the Most Accurate Information
Once verified, you will want to make sure all your information is accurate. Take your time in doing this as one little error could lead to a lot of missed business. Check that the phone number, website, office hours and description are all up-to-date. If they aren’t, be sure to make the appropriate adjustments.
Local directories don’t have to cost you money. They just take a little bit of time. To help maximize your healthcare facility’s presence on these directories, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.