Humanizing Healthcare

Sheridan Healthcare is one of the leading providers of healthcare solutions for anesthesiology and other specialties to physicians, hospitals and outpatient centers. Sheridan needed a value-driven campaign that would speak directly to C-suite executives, positioning them as a leader in patient experience and patient satisfaction.


Wax created a compelling, patient-focused campaign featuring print, online and direct mail targeting C-suite executives. The creative strategy was based on the heightened awareness and sensitivity that having bedside manner matters. Wax wanted the campaign to tap into the emotional needs of hospital leaders. The goal was to show the human side of what Sheridan does. 


With Wax as a partner, Sheridan increased its engagement with C-suite executives. In three months after the direct mail campaign using QR codes was launched, Sheridan’s website traffic increased by 15 percent. 

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