The saying, “everything old is new again,” has been around for a long time. Does that mean it’s now new again? Or, is it, by definition, old. It’s a conundrum. The statement can’t be both old and true. Confusing, right? Often in life and business we hear statements and accept...
Stop Failing at Photo Selection
Did you notice the woman in the photo above? Probably not. Take another look. It’s very unlikely you’ve met her. But she looks familiar, right?If you’ve ever seen a senior-targeted ad for a hospital, health plan, drug or gym – and we all have – you’ve seen her. She’s a...
Why Your Marketing Strategy Should Include Direct Mail
As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts. A lot of companies opt for digital communications – pay per click, social media, email and the like. While there’s nothing wrong with choosing these tried-and-true avenues, your competition is likely doing...