“The winner takes it all, the loser has to fall,” goes the line from the old Abba lyrics. Statistics from McKinsey & Company show email marketing to be a clear winner, with 40 times more success attracting new leads than other digital communication methods. As a key driver of new...
Experimenting in Email Marketing: The Power of A/B Testing
One of the biggest upsides of digital marketing is experimentation. Unlike traditional marketing where something that’s printed is permanent, digital assets can be manipulated endlessly. This flexibility can help organizations save on printing costs and other expenses. It also allows for experimentation without expending too many resources. Case in point:...
Improve Your Email Conversions: 4 Ways
Every day, your prospects and customers are getting bombarded with emails. While an attention-grabbing headline will likely cut through the clutter and grab their attention, your audience is still a long way from converting. A big part of what happens after someone opens your email depends on you – or...