If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...
Live Streams: A New Way to Market Your Healthcare Facility
Video has become a very popular medium in the world of digital marketing, and you’d be foolish not to use it to your advantage. From YouTube to Facebook and Instagram, there are a lot of potential avenues to create and publish great content for your healthcare facility.Twitter, in particular, has...
Don’t Get Left Behind: Optimize Your Website for Mobile
With the rise of smartphones and tablets, a mobile-friendly website for your hospital isn’t just an option – it’s a necessity.More and more people are on their mobile devices searching for medical advice, refilling prescriptions and reading hospital reviews. In fact, Pew Research Center reports that 31 percent of cell...