COVID-19 Lessons: Leveraging Clinical Expertise to Drive Business Growth

COVID-19 forced marketing and communications departments to pivot quickly and realign strategies to shifting business priorities. Many health organizations saw significant dips in patient volumes as people hunkered down and avoided exposure. But thousands caught the virus causing organizations to develop protocols to deal with a slew of correlated and lingering symptoms they’d never seen. Today health organizations continue to recover from the pandemic and are building programs that specifically address the onslaught of health needs for this segment of the population.

Learn how to put a spotlight on your clinical expertise to engage post-COVID patients and drive business growth.


  • Craig Fairfield, Managing Director, Wax Communications
  • Mike Fox, Chief Clinical Officer, MOTION PT Group
  • Wendy Ross, Vice President, Marketing, MOTION PT Group

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