Do Colors Influence Website Visits?

Your website is the online hub of your hospital or healthcare facility. If the website is designed with easy to find and accurate information, you may have a good chance of getting a new patient. In contrast, if your website is difficult to navigate, hard to understand, poorly designed and not optimized for multiple devices you may lose out on some valuable new business.

Another factor that could influence your website traffic is the color palette. Color and marketing go hand-in-hand. In fact, color increases brand recognition by 80 percent and is directly linked to consumer confidence, according to many studies.

Choosing the perfect color palette is important in order to effectively communicate the message, strengthen the idea of your facility and to create brand awareness.

Healthcare related websites should be positive. Your goal is to provide a service to help another person improve their quality of life. Here a few colors you may want to consider on your website (and other marketing material) that can help achieve that goal:

  • Using yellow on your site shows optimism and youthfulness. People are definitely looking for that when choosing a hospital.
  • Purple is a color that is often used to soothe people’s feelings. Getting health-related information can be stressful and confusing to a patient. The color purple can help lessen anxiety.
  • Blue represents trust and security. When you’re dealing with people’s lives, having a patient trust your facility can be a big challenge. By using blue, you are showing you are reliable.

Color is not the only influence on consumer behavior but it does play a big role. Buzz words and convenience also play a role in the decisions people make.

Let Wax Custom Communications put together a detailed plan on how your facility can meet its website and marketing objectives. Call 305-350-5700 or visit

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