Financial services e-mail marketing open rates up

Good news for financial services marketers. Out of the 16 industries represented in a Q2 study by e-mail marketing pro Epsilon, financial services e-mails received the highest open rates among recipients. According to their study of 6.5 billion e-mails sent between April and June 2009, users who opened e-mail marketing messages  increased by an overall 18.2% from the same time last year. Click-through rates, which represent a percentage of recipients who click on a link in an e-mail, remained steady at 5.9%.

Given the country’s recent economic situation, there’s no wonder why consumers are responding to messages that affect their pockets. Epsilon’s in-house assessments prove that the timely e-mail communications their clients send to targeted audiences are a great recipe for e-mail marketing success.

– Natasha Dorsainvil