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Event Marketing: Interactive Ways to Boost Attendance

In the past, a healthcare facility would promote events with a flyer on a bulletin board, word of mouth and maybe a local newspaper ad. Basically, you’d hope one of these things would stick and people showed up.

Promoting Health EventsNow with the help of social media and mobile devices, it’s easier to target the right audiences and track prospects. Here are a few ways to improve your event marketing efforts:

  • Facebook – Facebook has a tab available to all business pages called “Events.” When you add the tab to your facility’s Facebook page, you can create a new event by adding all the relevant information (time, date, etc.) and uploading a custom graphic. You can then invite your friends as well as boost the event to people who aren’t necessarily fans of your page. Lets say you are holding an event for expectant mothers. Facebook allows you to target females in a specific area who are pregnant. This new laser-focused approach can definitely help you promote your event to the right audience.
  • WhereventWherevent is a dedicated website for people looking for events to attend. As an admin of your business’s Facebook page, you can syndicate your event on Wherevent’s directory. This leads to a lot of free exposure in just a matter of seconds.
  • EventbriteEventbrite is another great tool for promoting your event. It lets users search by location for events that they are interested in as well as sign up and share the event with their friends. Hosts can even sell tickets through the website.

Social networks and event directories are great ways to get the right exposure for your events. For help with promoting your facility’s health and wellness events, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

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