Blogs have a variety of purposes and are an incredible asset to any website. They help with search engine optimization. They help present your business as an authority on a specific subject and most importantly provide a reason for users to come back and visit you.
Besides having fresh, relevant, timely content, it is also beneficial to have what people call “evergreen content” on your blog. Evergreen content is web content that is designed to bring focused keyword traffic to your website.
Evergreen content is content that remains relevant for years. A breast self-exam tutorial, for example, will be useful forever. “How-to” guides, resource lists and FAQ type posts are also great starting points.
Choosing evergreen topics enables you to get the most out of your content, because it doesn’t go out-of-date. Evergreen content retains its user and search value.
One thing to keep in mind when creating evergreen content is if you are going to use links, use your own pages. Sometimes you will have to hyperlink to an outside source but try to keep your traffic on your site as long as you can. Use links to your other blogs or pages to highlight a keyword.
For more information and assistance in creating great evergreen content for your healthcare facility’s blog, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.
