Besides building online links for your hospital, guest blogging is a great way to build your online reputation and drive traffic to your healthcare facility. Here’s a few tips to get you started:
Determine Your Goals
Before searching for a guest blogging opportunity you need to determine your goals. For example, maybe you want to promote a new procedure your facility offers to cancer patients. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to.
Finding Opportunities
When looking for places to guest post, your main goal is to find sites relevant to your niche or industry. You can do this via social media, specifically Twitter. Google is a great place to start in the search for guest posting opportunities. Followerwonk is another great tool to help you find influential people in your field and then determine whether they have blogs to which you could contribute.
If you find a blog you’d like to write for, you can use a tool like Open Site Explorer to check the credibility of their site.
Guest blogging is a really powerful way to connect with people and build relationships. However, not every blogger is open to others blogging on their site. Patience is key, but if you take the time to strategically seek and qualify the right opportunities, it will be time well spent.
For more assistance in finding the right guest blogging opportunities, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.
