The Internet is forever. Whatever content someone posts can live on there indefinitely. That’s why it’s so important to manage your online reputation.
By monitoring brand mentions and responding to feedback in a flash, you can ensure that your facility is viewed in a positive light. Fortunately, reputation management isn’t rocket science. There are plenty of free tools available for businesses big and small to better monitor their brand:
Google Alerts is extremely easy to set up, so having it in your reputation management toolbox is a no-brainer. This free, convenient service scours search results for recent mentions of your brand, compiling them into either one email or multiple (depending on which settings you ultimately choose).
While it’s not perfect – it will pull any results with your keywords regardless of context – it’s an easy way to stay in the loop about what’s going on in the industry. You can even set up Google Alerts to spy on your competitors or find outlets for potential press.
There are a lot of possibilities, and you can tailor the service to your specific needs.
We’ve all heard the stories of people venting to airlines or other big businesses on Twitter. This can be a PR nightmare for anyone – including your facility. In the rapid-fire world of Twitter, it can be tough keeping track of brand mentions.
The tweet-indexing service Topsy can help you filter through the noise, pulling up any tweets about your facility from influencers on the social network. This can prove handy when looking for promotional opportunities; being able to identify the big voices in your industry opens a world of potential partnerships. And when they start praising your brand, you can be sure that people will listen.
IFTTT.com (more commonly referred to as If This, Then That) is a powerful service that works across various platforms. With this tool, you can create flexible “recipes” to trigger certain actions within the different services you use.
For example, you can create a recipe that sends you an email when you’re mentioned on Twitter: “If @hospitalname is mentioned, then send me an email.” The sky’s the limit when creating recipes.
With these three reputation management tools, you have a strong foundation. For more tips and tricks to manage your brand’s online presence, contact Wax Communications at 305-350-5700 or visit our website.
