You may or not be aware, but Google recently launched a tool called Google My Business that allows businesses to easily manage different Google applications (Maps, Adwords, Google Plus, etc) from one dashboard. A potential patient can now get information about your facility no matter what device or service they use.
For a healthcare facility this new marketing tool can be very helpful. Here’s why:
- Hospitals and healthcare facilities get a lot of reviews online. A marketing department can now tap into one central place to see reviews from across the web and respond to reviews that were given on Google.
- Having a surgery is never fun and patients are going to be nervous before visiting your facility. Now you can help ease their fears by creating a virtual tour to help them mentally prepare for their visit.
- Knowing how people found your facility and what they are clicking on is essential information. Within the Google My Business dashboard you can now get these custom insights and trends with AdWords Express. This information will help your facility better understand your audience and how they engage with you.
These are just a few of the many updates Google is bringing to brick and mortar businesses including healthcare facilities. For more information on this free product and how to make it work for your facility, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.
