Ready to Grow Your Private Practice?

Being a great doctor is one thing. Building a successful private practice? That’s a whole different ballgame. You need smart, strategic marketing that connects you with the patients who need you most.

The American Medical Association puts it bluntly: successful practice growth depends on “identifying marketing advantages, conducting research to gauge community satisfaction, and using social media and other paid digital platforms.” Translation? You need a game plan.

That’s where WAX comes in. We take the guesswork (and headache) out of marketing so you can focus on what you do best: caring for patients.

Here’s how we make sure your practice doesn’t just grow, but thrives:

Diagnose Your Online Presence

Your website is your digital front door. If it’s outdated, slow, or confusing, patients won’t stick around. They’ll bounce faster than a bad check. Make sure your site includes:

Easy online scheduling (because no one likes playing phone tag)

Patient testimonials (let your happy clients do the talking)

Clear service descriptions (ditch the medical jargon)

Your smiling face (patients want a doctor, not a faceless entity)

Get Social (Media) Without the Cringe

You don’t have to bust out a TikTok dance (unless you want to, Dr. Moves), but social media builds trust and keeps you top of mind. Try:

Quick health tips (show off your expertise)

Behind-the-scenes glimpses (humanize your practice)

Patient success stories (with permission, of course)

Community involvement (show you care beyond the exam room)

Email Marketing: The Checkup They Actually Want

A well-crafted email is worth way more than those boring “we miss you” postcards. Keep patients engaged with:

Seasonal health tips (flu season reminders, summer skincare advice, etc.)

New services & convenience updates (because innovation matters)

Staff spotlights (put faces to names)

Exclusive wellness promos, if applicable/appropriate (because who doesn’t love a deal?)

Reviews: Let Your Patients Do the Selling

Online reviews are today’s word-of-mouth. A steady stream of glowing feedback boosts your credibility and keeps your schedule full. Make it easy for patients to leave reviews by:

Automatically requesting feedback after positive visits

Responding professionally (even to the one-star reviews)

Showcasing top reviews prominently on your site

Local SEO: Be Found When It Counts

When someone searches “best dermatologist near me” at 11 p.m. while spiraling about a weird mole, you need to show up. That means:

Optimizing your Google Business Profile (get those 5 stars!)

Ensuring your info (NAP) is consistent across directories

Using local keywords so you rank in searches

Creating relevant content that speaks to your community’s needs

The Referral Network: A Shortcut to More Patients

Some of the best patients come through professional referrals. Build strong relationships with:

Complementary specialists (think ortho + PT dream teams)

Local wellness businesses (gyms, spas, nutritionists)

Community organizations (expand your reach)

Let’s Get Your Practice Growing – The Smart Way

Marketing isn’t about gimmicks, fluff, or confusing medical speak. It’s about connection, consistency, and making it ridiculously easy for patients to choose you.

Ready for a marketing game plan that works? Let’s make your appointment book overflow. WAX has the prescription for success – get in touch today.