Certainly tactics like Tweeting live procedures right from the operating room grab attention. And using social media to communicate during crises, like ongoing Haitian earthquake tragedy, makes perfect sense. But there are other low-key, high-touch ways social media can work efficiently and effectively for hospitals and healthcare plans: sharing success stories for the mainstrean media, providing info to patients, and training healthcare personnel. These practical applications are outlined in this excellent summary.
– Gretchen Schmidt