How a Hospital Can Use YouTube’s TrueView Ads

Create a great YouTube channel for your healthcare facility with innovative, optimized videos on your facility, physicians and services. It’s a great way to utilize social media. It’s also a great way to get found – YouTube is the world’s second biggest search engine, after its owner Google.

In addition to creating great content and promoting your channel to the masses, another great way to get in front of a potential new audience is with YouTube’s TrueView Ads.

TrueView video ads gives viewers a choice and control over which ad they watch and when. Your healthcare facility is only charged when a viewer has chosen to watch the ad, not by the pageview it gave.

The video ads can be viewed like TV-style commercials show before a video. The viewer sees five seconds of the video and can then stop it or continue watching it. The advertiser only pays when the viewer watches 30 seconds of the ad or until it’s over if the ad is less than 30 seconds.

For longer YouTube videos, those over 10 minutes, viewers can choose to watch one of three ads or see regular commercial breaks during the video they’re watching. Advertisers only pay when viewers choose to watch the video.

Participants also have the option of placing video ads above or next to YouTube’s regular search results.

For healthcare marketing purposes, a hospital could utilize these types of ads in a targeted way. For example, if your hospital has a new procedure it performs for people with epilepsy, you can place your own existing video ad on other videos that discuss seizures.

Some advertisers have seen click-through rates of up to 4 percent during in-stream ads.

For more information on creating great marketing videos for your hospital and to create an advertising campaign using YouTube’s TrueView platform, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.