When researching a hospital or healthcare facility, the very first thing a consumer sees is your logo. A logo is quite possibly the most important strategic marketing asset a company can have.
A logo serves two main functions. To visually communicate what your facility does or provides, and to anchor a company’s brand. A logo also differentiates your business and your products and services. It gives identity to your brand and helps to sell your facility’s goods and services.
A logo should convey a powerful message, provide emotion and provide a memorable or recognizable reference for future patients. Logos are more than just pictures. They can invoke feelings and thoughts associated with your brand. A powerful image will catch a person’s eye and hook them into reading your content and following through with a call-to-action such as making an appointment.
Even if your logo is well designed, it may not be designed appropriately for your target market. For example, if you are targeting geriatric patients, your logo probably shouldn’t feature a cursive font that is hard-to-read. If you are targeting parents and their kids, warm, fuzzy images with bright colors such as light blue and red will most likely garner the most attention.
A well-designed logo is an essential part of any company’s overall marketing strategy. For a free consultation and review of your existing brand logo, please contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.