Pinterest is one of the fastest growing social networks! As of June 2014, it about 53 million monthly active users in the U.S.
Pinterest has evolved since it was launched in March 2010. In the past, users would see a stream of chronological content from people they follow. Now users are shown a variety of relevant content based on a number of factors. This new algorithm is called Smart Feed.
With this new algorithm, pins will no longer come up in chronological order based on the date and time it was pinned. Now it will be based on popularity. By using tools such as Pinterest Analytics you can see what types of content people have been pinning from your website and which boards are getting the most engagement.
Based on this new information continue to create and curate content that your audience wants to see. If they continue to engage with it, those pins will start to show up in the Pinterest Smart Feed.
Like with other social networks, descriptions are key. Make sure to write descriptions with user-friendly language, and include keywords from your most popular content and Pinterest Interests so they’ll get noticed in searches as well as the smart feed.
Pinterest is a wonderful platform for marketing your business. Make the smart feed work for you. Contact Wax Custom Communications today at 305-350-5700 for a custom Pinterest strategy and additional tips on how to be successful on this fast growing social medium.