One way or another, your hospital is going to be talked about. You need constantly monitor and take note of the conversation online: good, bad and otherwise.
People use the social web to get information and look at reviews before making a buying decision, including choosing a doctor and hospital. They visit sites like Google, Yelp and Bing Business Portal to read reviews and other people’s experiences before deciding who to do business with.
One other important place is Angie’s List. This site aggregates verified consumer reviews of service-only companies and currently has 2 million paid subscribers, according to their website. Unlike other sites, Angie’s List requires you to be a member to post a review. By subscribing, members can get certified reviews from real people rather then anonymous and/or biased reviews you might find on other free review sites.
Businesses, including hospitals, can create a free account to see what Angie’s List members are saying about the business. As a business, you can read and respond to reports and get free email alerts on new reviews. You can also provide a storefront for users to see which can include your areas of practice and other services available at your facility.
Angie’s List takes reviews to a higher level of credibility because real people pay to post them. Having a presence there makes good business sense.
To learn about to properly optimize and monitor a business page on Angie’s List or any other top review site, call Wax Custom Communications at 305-350-5700 or visit waxcom.com.
