It’s a contradiction that dictates new design. Refreshing! Every rebranding I’ve seen this year follows this headline. The new Pepsi logo follows simple lines and shapes. More recently, the new package design sported by Oreo and Ritz snacks is simple, retro and beautiful.
One thing that puzzles me is the thinking behind this marketing move, more so in the new General Mills cereal boxes. It’s a product clearly aimed at kids, but packaged for their parents. It may be just a trend, or maybe the economic crisis is making corporations look back at better times.
Whatever the reason, one thing is true: Great graphic design is timeless.
– Christian Schrader