Master Class: The Power of Influencer Marketing in Healthcare

If you want to leverage the power of influencer marketing but don’t know where to start, you’ve come to the right place.

This course, as presented by Wax during American Hospital Association’s SHSMD Online Certificate Series, is designed to provide you with a basic understanding of influencer marketing for healthcare, tips on how to overcome objections to gain leadership buy-in, a look into how other brands are using it, and actionable insights on how to get started.

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As part of SHSMD Online Certificate Series Health Care Social Media: 2022 Trends & Strategies, Wax’s marketing monsters shared their award-winning “Abuela Says” campaign with Community Care Plan, a local nonprofit provider of health insurance for Floridians. The campaign aimed to educate consumers by dispelling common health myths through humor and a “Cuban grandmother” character played by internet sensation Jenny Lorenzo.

Webinar Agenda:

  1. Influencer Marketing Basics
  2. Examples in the Wild
  3. Overcoming Objections
  4. Things to Consider
  5. An Inside Look
  6. How to Get Started

Guest Speakers:

  • Suzanne Tamargo, Communications and Marketing Director, Community Care Plan
  • Craig Fairfield, Managing Director, Wax Custom Communications
  • Amanda Herriman, Senior Marketing Strategist, Wax Custom Communications


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