Everyone needs more leads but marketers know all too well the associated costs in time, resources and capital. Thanks to social media, at least the challenge of cost is being reshaped. HubSpot has reported through their “State of Inbound Marketing” study that inbound generated leads have a 62% lower Cost-per-Lead (CPL) than outbound leads.
While this isn’t necessarily news to industry folks, what is new is how the social media landscape has helped to drive this metric. HubSpot reports that “57% of those using company blogs have acquired a customer from a blog-generated lead; this is an increase of 11 percentage points since 2010. Facebook and Twitter users reported customer acquisition rates of 48% and 42%, respectively.”
The beauty of this is the cost-efficient nature of these platforms. If companies are able to allocate internal resources toward compelling blog entries, personalized Facebook updates and timely tweets, it’s been proven that qualified leads will follow. Of these tools, research shows that blogs most effectively increase customer acquisition.
In fact, according to HubSpot’s study, blogging is the channel most frequently listed as “critical or important” to inbound lead generation. Have you found this to be true for your business? Share your experiences!