Despite the disheartening news about the fate of daily newspapers, custom media — and print in particular — enjoy very positive reactions from Americans, according to a national poll just released by the Custom Publishing Council. Among survey highlights:
- 70% of respondents like custom publications because of the targeted articles and information
- Nearly three-quarters prefer getting information about a company through articles rather than an ad
- Custom publications help readers make better purchasing decisions
Even in challenging economic times with diverse media choices, custom media continues to deliver ROI, says Lori Rosen, executive director, CPC. Read more about the Roper Public Affairs poll here.
– Gretchen Schmidt
