What We Do

Founded as a content marketer more than 30 years ago, we've grown into a full-service healthcare marketing agency. Our capabilities include research, strategic planning, traditional and digital advertising, social media, influencer marketing, geotargeting, mobile marketing and more. Oh, and we craft incredible creative that stops audiences in their tracks.

Research

Marketing should be based on a deep understanding of audiences, competitors, environments, and organizational goals. At the start of any project, we employ a robust research framework that allows us to establish and build on a baseline of knowledge. Typical research includes:

  • Collection of Existing Client Data
  • Interviews with Key Stakeholders
  • Design and Execution of Primary Research
  • Examination of Third-Party Data

Analysis

Once the data has been collected, actionable insights can be obtained. We examine trends and identify outliers. We build personas to describe typical audiences. When appropriate, we create SWOT analyses to inform business plans. The goals of this work include:

  • Understanding Audiences
  • Identifying Competitor Activities
  • Examining Patient Flows
  • Defining Priorities

Strategy

With more than 30 years of experience, we know what matters to healthcare consumers and where they go to get information. We use that understanding to think deeply about their journey so we can speak powerfully about your brand and services. That means you’ll get:

  • Increased Awareness with New and Existing Customers
  • Enhanced Customer Perception
  • Maximum Return on Investment
  • Improved Consumer Insights
  • Optimal Results

Media

Our multichannel media plans make sure your messages show up when and where they’ll be best most effective. Our in-house team uses a wide variety of digital, traditional, and unconventional tactics including:

  • Paid Social Media (Facebook, Instagram, TikTok, LinkedIn and Twitter)
  • Digital Display (Google Display, Contextual, Open Web)
  • Paid Search
  • Influencer Marketing
  • Geofencing and Geoframing
  • Email, SMS, and Direct Messaging
  • Broadcast, OTT, and Streaming Video and Radio
  • Out-of-Home (Billboard, Transit, In-Store, Doorhangers, Vehicle Wraps)
  • Print Advertising
  • Direct Mail

 

Creative

Healthcare marketing is notoriously predictable and typically pretty bland. Not ours. We deliver powerful creative that gets attention and propels audiences into action. We make amazing things like:

  • Logo Designs and Branding
  • TV, Radio and Video Production
  • Digital Display
  • Social Media
  • Websites and Landing Pages
  • Print Advertising
  • Collateral Packages
  • Out-of-Home
  • Vehicle Wraps
  • Signage and Wayfinding

 

 

 

Content

We started as storytellers and we still craft content with special savvy. Our writers and editors take special pride in turning complicated medical lingo into words regular folks can follow. That’s the only way to move audiences to action. You’ll find these and more amongst the messages we make:

  • Headlines and Advertising Copy
  • Social Media Content
  • Paid Search Ad Groups
  • Editorial Copy
  • Long-Format Stories for Publication
  • Email Drip Campaigns
  • Website Content
  • Blog Posts and White Papers