Face it, getting a potential patient to your healthcare facility’s website can be challenging. Getting them to engage and convert can be even harder. Many people don’t even understand what’s written on a healthcare website. Here are a few proven ways via A/B testing can create conversions and ultimately new patients:
- Toll-Free Customer Support Number – No matter how user friendly your hospital site is, it’s always good to provide a toll-free phone number to give viewers extra support if there’s something they can’t find or understand on the website. A prominent 1-800 number on your website lets your customers and patients know that you are an established, reputable healthcare facility whose staff cares about customer service.
- Add Trust Indicators – People get more of a comfort level when they see various accreditation logos that your facility has. Putting those in a prominent location can make a big difference in guiding your patient to choose you over a competitor.
- Testimonials Are Powerful – These are one of the most powerful sales tools for any website, especially within healthcare. Don’t look for specifics because of HIPAA and privacy laws, but general positive testimonials on the facility and a specific doctors can lead to a spike in conversions.
A user-friendly website is key for conversions. Adding a few simple additional pieces can lead to more conversions: new patients walking into your hospital’s doors.
For additional proven A/B tested tips on getting conversions on your healthcare website contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.