Should your call-to-action Make An Appointment button be on the top of your page or the bottom? Should it be positioned on the left side of the screen or the right side? In the world of marketing, testing can help determine best practices through hard data. In the past, marketers...
How to Convert More Customers Using Psychology
Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your website will likely be the top factor that influences conversion. Don’t let your viewers down: Create a memorable and engaging...
Simple Ways to Get Conversions on Your Hospital’s Website
Face it, getting a potential patient to your healthcare facility’s website can be challenging. Getting them to engage and convert can be even harder. Many people don’t even understand what’s written on a healthcare website. Here are a few proven ways via A/B testing can create conversions and ultimately new...