No matter who you are or where you live, in a typical year we’ll spend countless hours waiting. From stopping in rush-hour traffic to standing in line to waiting for a spouse, friend or colleague to being kept on hold … the list is endless. This much is known: being...
Mac & Cheese on the Grill? Who Would Have Thunk It?
To show there’s no shortage of creative ideas, the folks at Kraft are beta testing a new version of one of their signature products delivered in a whole new way. Being a doting dad to two boys under the age of five, I’ve come to fully appreciate the advances Kraft...
Serving the client and the process
As an account executive your role is often to act as the hub for the account. This means you are managing relationships and expectations within your own workplace as well as with the client. You are really serving two masters.