Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. How the role of the CMO is changing (MarketingProfs) According to a survey conducted by the CMO Council and Deloitte, CMO responsibilities seem to be ever expanding, with increased emphasis...
Advertising Industry Headlines
Each week, Wax rounds up the healthcare and advertising industry’s top headlines all in one place. Read what’s trending now. For such a time as this: The potential for healthcare marketing (MediaPost) As healthcare marketers, our potential for making a lasting impact on consumer lives is actually higher than many...