Just like love and marriage, big data and marketing go together like the proverbial horse and carriage. Nowhere is data more lucrative than in the healthcare industry, where analytics and science are rapidly taking a good portion of the limelight away from creative. You still need creative, but more and...
Understanding the Healthcare Consumer
Today’s healthcare consumer is a complicated audience. Gone are the days when we, as marketers, could simply target women between the ages of 35 and 64, who have traditionally been the primary decision maker. Consumer engagement through digital media now requires us to think beyond demographics to understand the lifestyle...
Can Big Data Spot Suicidal Attempts in the Military?
Every day 22 U.S. veterans take their own lives. In 2012, suicides among active members of the military reached 349, exceeding those killed on duty. Many experts say the military culture makes those at risk less likely to ask for help or admit they are suicidal. Big data may be...