There. Did you hear it? That low, dull hum coming from the healthcare industry. It’s the “me-too murmur” of countless healthcare marketers all saying the same thing: “Our hospital/practice/facility is clean, convenient and compassionate.” So what? The three C’s have been beaten to death. They’ve become background noise that healthcare...
Storytime: Tips For Getting and Using Testimonials
Marketing is all about making your organization stand out from the crowd. While you can tout your laurels on your own marketing materials, nothing is as powerful as getting other people to share their positive opinions about your company and services. Testimonials are a proven way to market your organization...