Tailor content length accordingly. In the battle of short-form vs. long-form content, there’s room for both: The argument for each boils down to purpose and user intent. If you’re trying to sell a technical hospital service to a new prospect, long-form content would be better for explaining it. Meanwhile, more...
Why You Need a Drip Marketing Strategy … Yesterday
If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to engage your audience – if they even see the email at all. Enter drip marketing. A drip email marketing campaign...
Healthcare Marketing Standards: Creating Compliant Content for Consumers
Healthcare marketing is unlike other forms of marketing. Aside from developing content for consumers, organizations have to deal with federal regulations dictating specific content each year.These guidelines, which include Centers for Medicare and Medicaid standards as well as those from the National Committee for Quality Assurance, can make it difficult...