If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...
Make Your Blog Your Brand’s Patient Ed HQ
No matter what you’ve heard, content isn't that monarchical creature known as the king — it’s more like your brand’s best friend. It saturates all your media channels, and helps you publicly define your corporate identity so it becomes a recognizable entity that people talk about. And yet of all...
Getting the Most Out of Your Great Content
The business of how content is compiled, consumed, shared and monetized continues to evolve at a rapid pace. And unless you’re adapting to the changes, your message might as well be invisible.