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How to Recycle Your Old Content

Publishing new, relevant content on a regular basis is something that larger companies with big budgets can do with ease. For smaller healthcare organizations, however, that’s often not the case. Resources are much scarcer, and new content can often take a backseat. But new content doesn’t exactly have to be...

Focus Keyword: Creating Effective Blogs to Maximize ROI

Content is king, but the path to the throne requires proper planning. If you don’t have effective blog content, you’re wasting valuable marketing resources. Because your blog is a direct connection between your organization and your prospect, you need a sound content strategy … one that begins with the focus...