Publishing new, relevant content on a regular basis is something that larger companies with big budgets can do with ease. For smaller healthcare organizations, however, that’s often not the case. Resources are much scarcer, and new content can often take a backseat. But new content doesn’t exactly have to be...
3 Reasons You Need Evergreen Content
Log onto your social media platform of choice right now. What do you see? As a healthcare marketer, chances are that your feed is full of topical stories: the latest marketing trend, a new social media tool or yet another Google algorithm change. The 24/7/365 news cycle loves new things,...
Focus Keyword: Creating Effective Blogs to Maximize ROI
Content is king, but the path to the throne requires proper planning. If you don’t have effective blog content, you’re wasting valuable marketing resources. Because your blog is a direct connection between your organization and your prospect, you need a sound content strategy … one that begins with the focus...