Today’s healthcare consumer is a complicated audience. Gone are the days when we, as marketers, could simply target women between the ages of 35 and 64, who have traditionally been the primary decision maker. Consumer engagement through digital media now requires us to think beyond demographics to understand the lifestyle...
How Data Can Help You Get New Patients
When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media. While all of these avenues have the potential to get you new prospects, there’s only one way to find out if they’re working for you:...
How Will You Sift Through All That Data?
One of the greatest benefits of the digital age has been all of the amazing information we are able to easily collect. From real-time tracking for online ad campaigns to more cost-efficient consumer behavior studies, the Internet and advent of new technologies have provided marketers with access to more data...