If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree fall unless you’re around to hear it, people won’t gravitate to your content unless...
Marketing Strategy: Stay Focused, Grasshopper
Developing a successful marketing strategy Let’s face it. Healthcare marketing has become complicated. Very complicated. With so many competing pressures, it’s easy to get off track. Consider this conversation — or some version of it — that you’ve probably had with an internal stakeholder: Dr. Trickle, Chief of Urology: We...