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Get Out of the Stone Age: Why Transitioning to Digital Marketing Matters

If your organization is only using traditional media like radio and television, it’s time to get out of the Stone Age. Although there’s still a place for these tried-and-true methods, the world is increasingly becoming digital. At a bare minimum, your organization needs a website and some sort of social...

Is Your Hospital Ready for Mobile Marketing and the Digital Age?

According to a recent marketing survey, 66.3 percent of hospital marketers said traditional channels, such as print, direct mail and radio, accounted for the core of their integrated marketing budgets today, compared to 9.9 percent who said online channels such as search engine marketing (SEM), display advertising and social media...