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Digital Marketing vs. Traditional Marketing: The Constant Battle

Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more healthcare organizations are turning toward digital marketing. That shift shouldn’t come as much of a surprise:...

Is Direct Mail Dead?

The saying, “everything old is new again,” has been around for a long time. Does that mean it’s now new again? Or, is it, by definition, old. It’s a conundrum. The statement can’t be both old and true. Confusing, right? Often in life and business we hear statements and accept...

Why Your Marketing Strategy Should Include Direct Mail

As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts. A lot of companies opt for digital communications – pay per click, social media, email and the like. While there’s nothing wrong with choosing these tried-and-true avenues, your competition is likely doing...