Every day, your prospects and customers are getting bombarded with emails. While an attention-grabbing headline will likely cut through the clutter and grab their attention, your audience is still a long way from converting. A big part of what happens after someone opens your email depends on you – or...
Why You Need a Drip Marketing Strategy … Yesterday
If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to engage your audience – if they even see the email at all. Enter drip marketing. A drip email marketing campaign...
New Life in Old Media: What’s Working in e-Mail Marketing
What's Working in e-Mail Marketing When it comes to email marketing, the numbers don’t lie. An eye-opening report took a look at 1,800 global email marketers across 15 major industry segments. CEOs, marketing directors, owners and digital marketing heads were surveyed on their use of tracking, targeting and subject-line testing...